It is important that you know the difference between these two kinds of blogging.
Personal blogs are those blogs where the blogger can talk about his personal opinion on different matters. He or she can write about anything that he or she wants and as such, the topic of the blogs may differ on a regular basis. You can say that a personal blog is like a personal diary.
On the other hand, blogging for business is different from personal blogs because these blogs are used for the purpose of marketing and internet marketer uses it as a business tool. A business blog can achieve success if the blogger starts with an aim in mind and this blog should be able to target the potential customers. Generally, the blogger will have to concentrate on a niche or market when it comes to blogging for business. The posts that you update on the blog should not just be informative but they should be interesting as well. You can write about the recent happenings, new products, or anything that is related to your business or niche.
You must be wondering why you should write on these things while blogging for business. You see, the readers who go to your blog expect to read these kinds of posts. They are in your blog because they want to read more about your niche or market. If they like what you have written, then your readers will surely recommend people that they know to your blog and this way, you will be able to increase the traffic to your business blog. When the readers of your blog grow, your business will also become better.
Just because you are blogging for business does not mean that you can not write about your personal experiences, opinion or anything personal. You can write about personal things too, so long as none of your readers are offended by the posts that you have written. The content that you can write can be anything that is related to your niche market or to your products. In fact, I would say that while blogging for business you should write those posts that will encourage your potential clients buy the products that you are selling. The blog posts can be referral in nature. Let your target market know that other people are happy with your products and that your readers will also benefit by buying the products that you are selling.