There is an old adage, “the message received is the message,” meaning that it doesn’t matter what you say or what you mean; the message is what the person hears and interprets it to be. In article writing, it is extremely important to be sure your message is clear enough that someone understands what you really mean to say.
Establish the Subject Matter and Plan Its Delivery
Article writing is often performed for someone else as a service. You should never begin writing an article until you have established the ground rules for the content. Obviously, the subject is the first order of business, and if you know where the article is to be used, many of your questions are already answered.
However, the person contracting with you for article writing should make it very clear what the underlying intent of the writing is, even if you are not given a specific outline to follow.
Some article writing is meant to be sales oriented and persuasive, but not always. You may be asked to write review style articles that point out both positive and negative qualities and aspects about a subject or product. There’s also copywriting to be used for blog posts, press releases, resumes, and educational purposes.
Study and Research
One of the great challenges of article writing is creating helpful and interesting content about a subject that you may know very little about when you accept a writing job. This happens all the time when writing for hire. To satisfy your client, it is imperative to use facts and information suitable and relevant to the article topic.
The internet is both a world of informative and helpful information and a place where erroneous data is abundant. When you compile and write, it is a good practice to check more than one source to be reasonably certain you are not writing something that is untrue and/or inaccurate. Stick to the more established news services whenever possible for your facts.
Style and Flair
You will find that your article writing style tends to be an extension of yourself, but when writing for someone else, that must sometimes be subdued to some extent depending on the client’s requirements. There are some writing jobs that specify a need for a personable or comical point of view, so it is important to understand up front what your client’s expectations are.
Some people have an incredible knack for article writing, but copywriting for hire isn’t for everyone. It is important to have above average grammar and spelling skills, be deadline oriented, and to have at a minimum some basic SEO skills. Clients seek article writing providers who can produce material that will draw readers, keep them interested and entertained, and persuade them toward an intended action or end goal.
If you are up for the challenge and interested in pursuing a rewarding work at home freelance opportunity, then article writing might be something you’ll want to consider.