SEO and Content Methodology
Content is one of the most important factors in improving your web site’s rankings in the search engines. Users surfing the Internet are not looking for fancy graphics, impressive artwork or multimedia effects, as important as these aesthetics may be in their own way. Rather, users scour the Internet in search of content--relevant, usable information that they can use to better their lives.
Google has become the number one search engine on the Internet for continually delivering relevant content in response to users’ queries. The key, then, to achieving top ranking in Google’s search results is simple. Provide a continual flow of fresh, usable content—in the form of articles and business blogging, for example—and you will keep your visitors coming back for more.
In short, you will use a steady stream of articles and business blogs to establish yourself as an expert in your chosen field. Visitors will refer to you as a trusted resource. By establishing credibility, you will attract constant and ever-increasing traffic to your site and improve your business's bottom line.
It’s important to realise that you cannot take short-cuts here to achieve top rankings in the search engines. For example, the notorious practice of “keyword stuffing” your web page to trick the search engine algorithms does not work, nor will simply plagiarizing copy from a competitor’s site. You must provide unique, fresh, informative content in the form of articles and business blogs—information that people can actually use, not thinly veiled sales marketing copy.
Providing quality, search engine optimised articles and business blogging is the tried and trusted technique for improving your site’s organic rankings in the search engine results pages.
This is the methodology we use in optimising your site and you can count on it to continue working long after the initial work is done.